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What's Next! with Tiffani Bova

May 7, 2020

Welcome to the What's Next! podcast with Tiffani Bova.  

This week I am thrilled to welcome Joel Peterson to the show. Joel is the Chairman of the Board of Overseers at the Hoover Institution at Stanford University, as well as the Chairman of the Board at JetBlue Airways. He has served on more than three dozen boards over the past 45 years, most notable among them being The Dallas Market Center, Texas Commerce Bank (Dallas), and Asurion. He currently serves on the boards of Franklin Covey and Packsize, and is also the Founding Partner and Chairman of Peterson Partners, a Salt Lake City-based investment management firm. Peterson Partners has invested in over 200 companies through 13 funds in four primary asset classes: growth-oriented private equity, venture capital, real estate, and search funds. Joel earned his MBA from Harvard Business School and now teaches at Stanford University. He has been awarded the 2005 Distinguished Teaching Award and the 2016 Robert K. Jaedicke Silver Apple Award at the Stanford University Graduate School of Business. I am beyond delighted to have Joel Peterson on the What’s Next! Podcast.    

THIS EPISODE IS PERFECT FOR… leaders, entrepreneurs, and those wanting to move into entrepreneurial and leadership roles. 

TODAY’S MAIN MESSAGE… Joel discusses the crisis of trust, entrepreneurial leadership, the future of travel in the face of a global pandemic, and remote learning. Building a high-trust culture within your organization is the best and most powerful way to manage a company–and come back from this pandemic. That kind of trust isn’t possible to achieve in an instant, but it can be lost in an instant. It is powerful but fragile. So, to help us navigate trust and leadership, Joel breaks down the laws that underpin trust and the skills that underpin a true entrepreneurial leader!  

WHAT  I  LOVE  MOST Talking about the culture of trust and the competitive edge that it brings!


Running time: 25:57 


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Joel’s Website 

The 10 Laws of Trust 

Entrepreneurial Leadership