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What's Next! with Tiffani Bova

Mar 23, 2023

Welcome to the What's Next! podcast with Tiffani Bova.  


This week I am thrilled to be bring back an insightful conversation I had with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company’s healthcare business 


Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. 


THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift. 


TODAY’S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. 


WHAT  I  LOVE  MOST Raja’s assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust! 


Running time: 33:47  



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Raja's Book: Quantum Marketing