Oct 10, 2024
Welcome to the What's Next! Podcast with Tiffani Bova.
This week, I’m excited to replay an insightful conversation with
the accomplished Beth Comstock. Beth is a self-described
change-maker who has been the President of Integrated Media at NBC
Universal, overseeing Ad-sales, Marketing, and Research. She led
the company’s digital efforts, including Peacock Equity acquiring
iVillage.com, and oversaw the founding of Hulu. She was then tapped
by GE to accelerate its evolution from an old-school conglomerate
to a global technology-driven company. Cultivating a start-up
mentality across the organization for over two decades, she
catalyzed growth and novel thinking within GE, ultimately operating
their Business Innovation unit. She was also the first female Vice
Chair and first Chief Marketing Officer at GE in more than 20
years. She is a member of Nike’s board of directors and a Forbes
World’s 100 Most Powerful Women. She’s also a published author with
her book Imagine It Forward.
THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of
the most successful ‘introverted change-makers’ about how to
inspire teams, get uncomfortable, change jobs and companies
gracefully, and transform a 125-year-old brand.
TODAY’S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her
20-year career at GE and NBC Universal. Beth provides inspiration
and guidance in an age of staggering technological advancement, the
ever-stronger pull of the “next big thing,” and the gravity of the
unknown. It is becoming exceedingly important to be self-aware and
cognizant of the things that make our businesses human and
creative. We work with and for humans, and our customers and
audiences are human. Likewise, it is important that our leadership
be just as rooted in our humanity. It is our honest and dynamic
experience as human beings that will allow us and our businesses to
thrive in a world ruled more and more by algorithms and
automation.
WHAT I LOVE MOST… Beth is always looking to write her next story
and live it as a courageous human being. She has learned along the
way that our jobs do not define us. Who we are, the networks we
create, the people we meet along the way–that’s what is important.
With each new opportunity comes the next story we will
create!
Running time: 34:54
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