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What's Next! with Tiffani Bova

Oct 22, 2020

Welcome to the What's Next! podcast with Tiffani Bova.  

This week I am beyond thrilled to welcome the absolutely lovely Mitzi Perdue to the What’s Next Podcast! Mitzi is an author, speaker, and businesswoman. She is the founder of CERES Farms, the second-generation, family-owned, commercial and agricultural real estate investment company that has owned rice fields, commercial and residential real estate, and today the family vineyards sell wine grapes to wineries such as Mondavi, Bogle, Folie a Deux, and Toasted Head.  Her talk, Timeless Secrets of Success, comes from observing how her father, co-founder of the Sheraton Hotel Chain, and her late husband, Frank Perdue, each built their companies from no employees to more than 20,000 employees strong! Mitzi is also the Founder and Chair of Win This Fight, a novel approach to combatting human trafficking.  PBS has recently filmed a half-hour documentary on the organization. 




TODAY’S MAIN MESSAGE… We all crave appreciation and recognition for the hard work we do. We also all desire loyalty… But, in order to receive these, we must first be willing to give that appreciation and loyalty sincerely. Mitzi Perdue shares her story of gratitude, appreciation, and loyalty–based on her own experiences with two titans of business–during a time when we need them most! She also shares the strength of family legacy and how you can build a family business that will stand the test of time, as well as “How to be Up in Down Times!” It’s Mitzi’s piece of service–in partnership with friend of the show Mark Victor Hansen–to the world in this “down time.” 


WHAT  I  LOVE  MOST Mitzi’s focus on gratitude and the importance of recognizing and rewarding your employees for the value they create for your business and the people your business serves! 


Running time 30:00  


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Find Mitzi online:  



Mitzi’s Website 


How to Make Your Family Business Last Book 

How to be UP in Down Times: 40 Tips Book for $4.58! 


For FREE chapters go to 

And to contact Mitzi: